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Thursday, February 27, 2014

Itra and Sugandhi Mela - Perfumery and Aroma Fair in New Delhi

Delhi Tourism & Transportation Development Corporation Ltd. (DTTDC) is organising e India’s fourth “Itra & Sugandhi Mela” at Pitampura, Dilli Haat in North West Delhi, from Feb 28th to March 2nd. Timings are from 11 am to 9 pm.
It is the only event that I know of which is held in the public domain in the arena of Perfumery, Aromatherapy, essential oils etc. Being a aficionado of everything to do with Aroma, I was delighted to discover it and attend the last such Mela, held three years ago. 

 The first such mela was organized in 201, attended by nearly 50,000 people at Dilli Haat, Pitampura. It is a little out of the way, except for those residing in West Delhi. 
The Mela consists of the following  
 Lectures, Quiz,  demonstration of rose water distillation and “Agarbatti and Dhoopbatti making”, sale and practical, demonstration of “Kuppi” making, sale and display of perfumes, itra and essential oils, competition of Itra, Sugandhi, wooden boxes and velvet boxes used for Itra and Sugandhi and Presentation of perfumes in traditional bottles etc. 

Support and guidance of following associations is also being received for organizing this “Itra & Sugandhi Mela :-

1.                  Essential Oil association of India, New Delhi
2.                  Fragrance & Flavour Association of India, Mumbai
3.                  The Attar & Perfumers Association, Kannauj
 And ofcourse it is supported and managed by FFDC, Kanauj
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